OneMarket + WBR Insights Report: How Retail Marketers Use Customer-Focused ID Management to Increase Engagement, Satisfaction & Profitability

How Do Your ID Management Technologies Compare to Other Retailers?

Advanced personalization and ID management technologies allow retailers to pinpoint who their best customers are, and then tailor marketing to them in more innovative ways. However, a big portion of retail marketers are struggling with identifying customers and unifying their data, which makes accurately targeting and personalizing messaging to them nearly impossible. This report uncovers:

  • How retailers are adopting ID management technologies to identify their customers & prospects across online and offline channels
  • Pain points retailers face when it comes to integrating ID management technologies to better understand and engage their customers
  • Customer identification capabilities retailers are prioritizing for investment in 2020