ONEMARKET SHOPPER EXCHANGE PLATFORM PRIVACY NOTICE
Effective November 14, 2017.
The information and Privacy Notice below apply to the OneMarket Shopper Exchange online advertising platform (the “Platform”) and its use by and on behalf of our clients, and will be of general interest to Internet users. Our goal is to be transparent to Internet users about our business by describing our business in simple terms that Internet users can understand. If you have any questions about this information, or would like more details, please contact us on our Privacy Inquiries page.
For information regarding our corporate website privacy practices, please click see our Corporate Privacy Notice.
The Platform is owned by OneMarket Network LLC, 835 Market Street, Suite 700, San Francisco CA, 94103, USA.
To go directly to our opt-out section, click here
Ad Server: An ad server, in its simplest form, is responsible for delivering an ad to be shown in a web page or a mobile app. Today, communications may be sent to several servers in the process of selecting and delivering an ad. This occurs in a matter of milliseconds.
Aggregated Data: Aggregated data are de-identified records about activity on the Platform. When aggregated, data are not account-specific or user-specific, and do not contain any information that could be used to identify an individual user.
Beacons, Pixels, and Tags: Beacons (also sometimes referred to as web beacons or pixels) and tags enable online advertising companies to collect data, serve advertising, and provide related services, such as measurement or fraud prevention, on web sites by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser.
Cookies play a role in cross-device linking in that cookies from different browsers or devices might be associated with each other.
Cross-Device Mapping: Cross-device mapping is the process of making inferences that certain devices are related to each other (i.e., they belong to the same user or household). This is done using either “statistical” or “deterministic” methods (or a combination). “Statistical” refers to using mathematical techniques to make intelligent guesses that certain devices are related. “Deterministic” means using known relationships, for example logins that use the same email address or other personal information, to link multiple devices to a single user. When this method is used companies typically mask the actual email address.
ID Synching: ID synching (sometimes also referred to as cookie syncing) is a common and long-standing process in the digital advertising industry. It enables advertisers to link up data from multiple advertising platforms. In other words, it helps advertisers buy ads in more than one place.
Here’s an example of how it works. Let’s say you sell a product on your website. A customer visits your site. Your website stores a cookie to identify that customer’s browser, and the cookie contains an ID of 12345. You then associate that ID with information about what the customer shopped for on your site.
If you want to then use that information to advertise to that user, you might go to an online advertising marketplace to buy ads. In order to buy the right ads and show them to the right user, you’ll need to match your ID, which is 12345 to the ID that the marketplace has assigned to the same customer (which let’s say for this example is ABCDE).
The result is a record that says ID 12345 = Marketplace ID ABCDE. That way, when the marketplace offers to sell you an ad to be shown to ABCDE, your system will know that ABCDE is the same as 12345, and you can pick the right ad to show the customer.
Interest-Based Advertising: Interest-based advertising uses information collected across multiple web sites or mobile apps to predict users' preferences and to show ads that are most likely to be of interest to them. For example, if a user visits a travel site or uses a travel app, she might see travel-related ads on another site or app. Advertisers may also use other information they have or can acquire about users’ interests. Users have choices with respect to this type of advertising, as discussed below.
Mobile SDK: A mobile SDK is the mobile app version of a beacon or tag (see “Beacons, Pixels, and Tags” above). The SDK is a piece of computer code that publishers include in their apps to enable ads to be shown and to enable related services, such as measurement or fraud prevention.
Non-Cookie Technologies: Today’s online world is becoming increasingly complex, with a proliferation of new devices, software platforms, online services, and other technology. In this world, cookies are not always available. Companies sometimes use alternative methods that perform functions similar to cookies in order to identify unique browsers or devices. For example, some platforms, such as Apple’s iOS and Google’s Play Services for Android, provide unique IDs to be used for advertising. Additionally, mathematical or statistical techniques are sometimes used to try to identify devices. These "Statistical Identifiers" are not 100% accurate.
Personally Identifiable Information (“PII”): Data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier. OneMarket Shopper Exchange does not collect, use, store, or allow PII on the Platform.
Platform Data: For simplicity, accuracy, and clarity in discussing our privacy practices, we refer to the data collected and used on the Platform as “Platform Data.” Platform Data includes data elements such as information received from the web browser, operating system, or device, including such things as information about the browser type and browser settings, information about the operating system or device, the web address of a web page visited, the name or type of mobile app, the address of the referring web page, the IP address of the device, cookie information, and other information about a web page or app.
Platform Data also includes information about the geographic location of the device. It may also include inferences or information about users’ interests that are created, acquired, or used by our clients.
Platform Data does not include, and the OneMarket Shopper Exchange does not collect, use, store, or allow PII on the Platform.
Real-Time Transactions (Also called Real-Time Bidding or Programmatic Advertising): Advertising buyers are able to bid in “real time” for the opportunity to show an online advertisement when a web page is loaded or an app is used. The winning bidder gets to show its ad.
Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning:
- OnGuardOnline.gov: onguardonline.gov
- All About Cookies: www.allaboutcookies.org
- Wikipedia: en.wikipedia.org/wiki/Online_advertising
- AboutAds.info, For Consumers page: www.aboutads.info/consumers
- The Network Advertising Initiative: networkadvertising.org/managing/learn_more.asp
- In the EU: www.youronlinechoices.com
- About web browser cookie settings: — Internet Explorer: http://windows.microsoft.com/en-US/internet-explorer/delete-manage-cookies#ie=ie-11 — Firefox: support.mozilla.com/en-US/kb/Cookie — Chrome: www.google.com/support/chrome — Safari: http://support.apple.com/kb/PH19214?viewlocale=en_US&locale=en_US
|What information do we collect and use?||The Platform is designed to collect and use only Platform Data as described in this document. Details|
|For what purposes do we use the collected information?||OneMarket Shopper Exchange uses the information to provide, operate, manage, maintain, and enhance the Platform and other OneMarket products. Details|
|What information do we share with third parties?||Clients have access to their Platform Data that is collected and used on the Platform. OneMarket Shopper Exchange may provide Platform Data to partners and service providers for the purpose of operating, managing, maintaining, or enhancing OneMarket’s services, or as required by law. Details|
|How is the information stored and how long is it kept?||Platform Data is stored using industry standard security measures. It is retained for up to 24 months from the date of collection, and is then aggregated. Details|
|What are your choices?||Web browser users may opt out of use of the Platform for interest-based advertising in their web browser. Mobile app users have access to choices provided by certain apps or in their device system software. Details|
|What happens if this Privacy Notice is changed?||Check this Privacy Notice for changes. If OneMarket makes a material change, it will provide prominent notice on its website. Details|
|Questions?||Send a message via our Privacy Inquiries page.|
WHAT INFORMATION DO WE COLLECT AND USE?
- The Platform allows clients to collect and use Platform Data.
- The Platform enables clients to use information provided by third-party sources to enable targeted advertising. The collection and use of that data is governed by the privacy notice and legal terms of the data collector; it is not governed by OneMarket Shopper Exchange. Clients and third parties use ID synching to enable the use of this information through the Platform.
- OneMarket Shopper Exchange does not collect, use, or allow its clients to transfer to or use on the Platform, data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier.
HOW DO WE COLLECT INFORMATION?
OneMarket Shopper Exchange may obtain information about you from third parties and/or link the information we collect from you to additional records made available by third parties.
FOR WHAT PURPOSES DO WE USE THE INFORMATION?
- OneMarket Shopper Exchange uses the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform and other OneMarket products
- The Platform enables OneMarket Shopper Exchange clients to use their Platform Data to buy and sell online advertising, including interest-based advertising, using real-time transactions.
- Particular advertising-related purposes for which OneMarket Shopper Exchange clients may use the Platform Data on the Platform include:
- Limiting the number of times a user sees a particular ad
- Showing ads in a particular sequence
- Customizing ads to a particular geographic region
- Showing ads related to the content of the web page on which they are shown
- Determining when users respond to ads
- Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns
Typically, companies using a platform such as the OneMarket Shopper Exchange Platform own the data that they provide to and derive from the Platform. While the OneMarket Shopper Exchange Platform is designed to use only certain types of data, and Platform clients’ are prohibited from bringing data onto the Platform that directly identifies an individual, when clients remove their data from the Platform, their use of data is governed by their own privacy policies and applicable laws, rules, or regulations.
WHAT INFORMATION DOES ONEMARKET SHARE WITH THIRD PARTIES?
OneMarket Shopper Exchange may, to provide, operate, manage, maintain, and enhance its services, provide Platform Data to partners and service providers. OneMarket Shopper Exchange may provide, or enable others to collect, information for purposes of detecting and preventing malicious activity or invalid traffic. In addition, OneMarket Shopper Exchange may disclose such information in the event we reasonably suspect malicious activity or invalid traffic, or believe that we are legally required to do so. OneMarket Shopper Exchange may also share Aggregated Data derived from the Platform, including, for example, statistics about Platform activity. Clients have access to their Platform Data that is collected and used on the Platform. Finally, OneMarket Shopper Exchange may transfer Platform Data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
HOW IS THE INFORMATION STORED AND HOW LONG IS IT KEPT?
- OneMarket Shopper Exchange uses industry standard security measures on the Platform
- Platform Data is retained in the Platform in non-aggregated form for up to 24 months from the date of collection. Aggregated Data is used for reporting and analysis, and may be stored in the Platform indefinitely
- When clients remove their data from the Platform, their storage and retention of data is governed by their own privacy policies and applicable laws, rules, or regulations
WHAT ARE YOUR CHOICES?
Opt Out: You can opt out of interest-based advertising.
OneMarket Shopper Exchange Web Browser Opt Out: You can click below to opt out of interest-based advertising. When you opt out, an opt out cookie (from tdxio.com) will be stored in your web browser. The Platform will read your preference when it sees your opt out cookie, and will apply your choice to all companies who use the Platform. If you block or delete the opt out cookie, the Platform will not see your choice.
- The opt out cookie may not work if your browser is configured to block third-party cookies. Note that some browsers or other software may be configured to block 3rd party cookies by default.
- If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt out cookies. For more information, visit http://www.aboutads.info/PMC.
- The opt out only applies to the browser in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process.
- To learn more about interest-based advertising, and to access the opt outs of other online advertising companies, visit the Network Advertising Initiative opt out page.
OneMarket Shopper Exchange Mobile App Opt Out: Mobile device system software such as Apple iOS or Google Play Services provide an opt-out choice that will be communicated to companies providing in-app advertisements. For more information, or to opt out using these mechanisms, visit this page http://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
OneMarket Shopper Exchange supports industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the Platform. OneMarket Shopper Exchange is a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Codes of Conduct for Web and Mobile. Additionally, the following industry sites provide useful information about industry self-regulation of interest-based advertising:
WHAT HAPPENS IF THIS PRIVACY NOTICE CHANGES?
Check this Privacy Notice for changes. OneMarket Shopper Exchange may change this Privacy Notice at any time. If OneMarket Shopper Exchange makes a material change, it will provide prominent notice on its website.
If you have questions about privacy on the OneMarket Shopper Exchange, reach out to us on our Privacy Inquiries page.