Shoptalk is one of the yearly conferences our company always looks forward to attending, and this year did not disappoint. We were honored to be a sponsor for the second year in a row, and as always had productive meetings, serendipitous introductions, invaluable networking opportunities and attended some really thought-provoking keynote and track sessions.
This year we moved off the exhibit floor and into a private meeting room tucked back alongside the track sessions, which was a nice change of pace after several years with a booth. The excitement of the sprawling expo floor is unparalleled, but being slightly off the beaten path gave us a chance to meet with clients and prospects in a quieter and calmer environment. We had the opportunity to really deep dive into our product offerings, the Shopper Exchange retail media platform and the Hadley consumer engagement platform, and get some great feedback from current and prospective clients alike.
This year we also participated in the Hosted Meetings program for the first time. The matching process was quite impressive and we were perfectly matched with some awesome retailers and brands. It’s no small feat to match so many vendors with relevant retailers and brands and we give a big kudos to the Shoptalk team for executing it so seamlessly.
As expected, the keynote and track sessions were not to be missed and we left with several interesting insights and perspectives on the industry. Our key takeaways included:
- Traditional retailers are still in the process of adapting to technology innovations and are actively working to become more agile, more transparent, more automated and more adept at meeting their customer’s expectations. While many are on the right path, most were not shy to acknowledge that this is no small task.
- The reason traditional retailers are focused on implementing new technologies is so that they can ultimately serve customers better. What was previously considered a priority, such as convenience and speed, are now considered table stakes, and retailers must rise to this expectation. Points of differentiation are no longer based on these functions, but are now based around personalization – both in product, experiences, and services.
- Data is what empowers these improvements, but data can mean many different things to different people. While AI and personalization are major buzzwords, what most retailers really want to do is leverage their existing data and find ways to optimize and action upon it.
The Shoptalk crew put on another stellar event, and we are already looking forward to 2020 at Mandalay Bay!