Sourcing Journal — One Company Wants to Help Retailers Make Sense of all that Consumer Data

Author: Lisa Johnston, Sourcing Journal
Published: July 18, 2019

There’s no shortage of consumer data available to today’s apparel retailer, but it’s one thing to have mountains of information and quite another to know what to do with it. One new platform promises to help sellers make sense of their analytics and convert them into profitable interactions. OneMarket’s Customer Activation Platform pulls in consumer…

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